Pivotal Health

Ownership

Pivotal Health was founded by Pete Johnson and Sal Braico as co-founders, with Sal Braico being a Madison-based healthcare entrepreneur who has led several healthcare startups over the past 20 years. The company is independently owned by Wisconsin residents, though it has received investment from Skypoint Ventures, Tundra Angels, Comeback Capital, and Symphony Alpha Ventures, which moderates the full independence score.

Local Sourcing

As a healthcare services company providing clinician house calls, traditional product sourcing doesn't apply. Pivotal Health employs full-time nurse practitioners and additional advanced practice providers, with all staff being employees rather than contractors, suggesting some local employment focus, but specific information about medical supply sourcing is unavailable.

Community Involvement

Founder Sal Braico helped establish Madison Memorial Youth Basketball (MMYB), a non-profit organization for elementary and middle school boys and girls, showing some community involvement. However, no specific information about Pivotal Health's organizational sponsorships or nonprofit partnerships could be found, limiting evidence of institutional community engagement.

Local Workforce

Pivotal Health maintains 100% customer recommendation with 10 reviews on social media, suggesting positive customer perception. The company actively recruits clinical staff and performs extensive vetting, background checks, and training, indicating commitment to quality employment practices, though specific wage/benefit details are unavailable.

Revenue Retention

Pivotal Health has raised $2.8 million from investors in Wisconsin, Chicago, Ohio, and both coasts, suggesting external capital flows out. However, 90% of the startup's patients use insurance, and visits cost the same as or less than at regular doctor's offices, indicating some revenue stays local through patient payments and insurance reimbursements.

Local Presence

Multiple corporate signals dominate: multi-location service areas (Green Bay, Oshkosh, Fond du Lac), 888 toll-free number instead of local Madison number, generic template-style copy with corporate boilerplate ('Healthcare Made Exactly For You'), careers portal, and no owner/staff names or personality. Single local signal is Madison, WI Metro mention in service areas.