3rd Gen Painting and Remodeling Madison WI
2201 Carling Drive #101, Madison, WI, 53711
restaurant
Ownership
Matt Schmidt and his wife Cassie met in Madison in 2010 and in 2017 started their own business, 3rd Gen. They still live in Dane County, indicating independent local ownership by Madison residents.
Local Sourcing
They use only the best paint (Sherwin Williams, Benjamin Moore), which are national brands. No information found about local/regional supplier sourcing for materials.
Community Involvement
Company has Madison Biz member status and maintains strong local reputation. However, no specific information found about active sponsorships of nonprofits, schools, or community events.
Local Workforce
They have talented carpenters and painters who are thoroughly vetted and trained, and are described as good humans. Consistently positive customer reviews and high ratings (4.9/5 on Houzz) suggest good workforce practices.
Revenue Retention
The company serves Wisconsin homeowners and operates Madison-based crews across Dane County. Local service delivery and independent ownership suggest most revenue stays local, though expansion to Illinois and other Wisconsin areas indicates some geographic diversification.
Local Presence
Strong local signals include Madison/WI repeated references, specific local phone number (608), owner/staff names (Mary Metzcar review), single-location focus with willingness to refer other local painters, and personality-driven copy emphasizing personal values. Minor corporate signals from multi-city service area (Appleton, Green Bay) slightly reduce the score.