Prime IV Hydration & Wellness
2848 University Ave, Madison, WI, 53705
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Ownership
Prime IV Hydration & Wellness is a national franchise with over 300 locations open or in development nationwide. The Madison location is operated by Meinholz Family LLC dba Prime IV Hydration & Wellness, indicating local franchisee ownership rather than corporate control, but it remains part of a national franchise system.
Local Sourcing
Prime IV uses high-grade ingredients in its IV drips, but no information is publicly available about whether these ingredients are sourced locally or regionally versus through national corporate supply chains. The company's proprietary formulations suggest centralized sourcing.
Community Involvement
According to the Madison location co-owner, most Prime IV clients use the service for health and wellness, immunity, anti-aging, hormone support, and weight loss. The business is listed in the Greater Madison Chamber of Commerce, but specific community sponsorships or nonprofit partnerships are not documented.
Local Workforce
Employee reviews note very low pay for registered nurses (around $30/hour in some areas) and management at most locations lacking medical backgrounds. Employees report receiving no paid vacation days and no paid personal days, indicating poor labor practices overall despite some location-specific positive reviews.
Revenue Retention
Prime IV Hydration & Wellness had $100 million in systemwide revenue in 2026, with franchisees paying royalties and fees to the corporate Colorado Springs headquarters. As a franchise model, revenue flows are split between local owners and the national corporate entity.
Local Presence
Website contains multiple strong corporate signals including 'Offers vary by location,' 'Services Available at Select Locations,' 'Locations' navigation link, and prominent 'Franchise' link in footer—all indicating multi-location chain infrastructure. Local signals are minimal: while the Madison address and phone number are present, there are no staff names, local supplier references, personality-driven copy, or single-location focus.