Fearing's Audio Video Security

Ownership

Fearing's is a Wisconsin based, family owned, technology company, and was founded by Doug Fearing along with his wife Lois and three others in a 600 square-foot facility in Portage, Wisconsin. The business remains owner-operated by Doug Fearing and his family.

Local Sourcing

The company is a systems integrator that sells commercial audio, video, and security equipment from national/international manufacturers like Crestron, Verkada, and Axis. No evidence of local sourcing was found in available materials, suggesting they rely primarily on national and international supply chains.

Community Involvement

The company supports Big Brother's Big Sisters, Boys and Girls Club, Kinship Mentoring, and Schools for Haiti, and Doug Fearing serves on Schools for Haiti's Board of Directors, and the company has sponsored annual galas since 2014, raising over half a million dollars. In 2017, the Wisconsin Electronic Security Association presented the company with its Member of the Year Award based on professional excellence and commitment to community service.

Local Workforce

Employee reviews are mixed. Positive reviews note it's a great company to work with where employees feel they're making a difference and the company works well as a team with good upper management support. However, negative reviews mention employees frequently got pay cuts and management team lying about project expectations. The company recognizes employees with 5 and 10 years of tenure, indicating some long-term employment.

Revenue Retention

As of December 2025, Fearing's Audio Video Security's annual revenue is estimated to be $4.5M. The company serves Madison, Milwaukee, and the Upper Midwest, suggesting revenue is primarily captured from a regional service territory, though a significant portion likely flows to headquarters and out to national/international vendors. As an independent, local systems integrator, most revenue likely stays within the local ecosystem but much flows out to corporate suppliers.

Local Presence

Website shows strong corporate signals including multi-location expansion (Madison & Milwaukee), generic corporate boilerplate language ('Igniting Businesses with the Power of Technology'), careers portal reference, and enterprise-focused copy lacking personality. Only local signals are the Madison address and WI references, which are minimal compared to corporate template feel.