Casa de Corazón

Ownership

The Madison location is owned by Heather Reeki, making it a franchise owner rather than a corporate chain. The company was founded in 2002 by Natalie Standridge and operates under Casa Franchising, LLC, headquartered in Maple Grove, MN, and has started franchising to other markets in the United States.

Local Sourcing

The child care center and preschool provide almost entirely organic and locally sourced meals. Meals are prepared from fresh, organic and wholesome natural ingredients sourced from local farms, neighborhood co-ops, and farmers markets.

Community Involvement

The business emphasizes sustainable practices and an emphasis on social responsibility, and is a member of the Greater Madison Chamber of Commerce and Latino Chamber of Commerce. However, specific community sponsorships or nonprofit partnerships for the Madison location are not documented in available sources.

Local Workforce

Parents report low teacher turnover at Casa compared to other centers with high-quality staff stability. The company offers paid paternity and maternity leave, though specific wage data for Madison location is unavailable.

Revenue Retention

Franchisees pay an ongoing royalty fee of 7% of gross sales and contribute 2% of gross sales toward marketing and advertising to the national franchisor. As a franchise, significant revenue flows to the parent company headquarters in Minneapolis rather than staying fully local.

Local Presence

The website explicitly lists 10+ multi-state franchise locations, features a 'Franchising' section with expansion growth markets, uses corporate boilerplate copy ('At Casa de Corazón®'), and contains no Madison-specific references, owner names, or local personality despite Madison being one location among many.