Lerdahl | Inspired Workplace Interiors

Ownership

In 2019, the company underwent ownership transitions that brought employees Laurie Richards, Tonya Zurfluh, and Kristi Thering into partnership, with Tim Lerdahl deliberately wanting to include others in ownership beyond just family members. This represents independent, local family ownership with employee co-ownership.

Local Sourcing

The company has relationships with over 150 manufacturers, but there is no public information about preferential local or Wisconsin-based sourcing practices, making the sourcing mix unknown.

Community Involvement

One co-owner was President of the Board of Directors of the Sun Prairie Public Library Foundation and led sponsorship efforts for Farm Technology Days in Dane County, and the company participates in industry conferences and community events, demonstrating some community engagement.

Local Workforce

The company has grown to 45+ talented professionals and shows evidence of long-tenure employees, with Laurie Richards having been with LERDAHL for over 35 years and multiple team members with decade-plus tenure, suggesting positive workforce stability.

Revenue Retention

The company had annual revenue of $27.7 million in 2025, but with operations across Wisconsin, Eastern Iowa, and Northern Illinois with clients in over 30 different states, it is unclear what percentage stays local versus flows to distant clients and national suppliers.

Local Presence

Multiple location selector links (Madison, Milwaukee, Dubuque, Wausau) and franchise-style structure indicate corporate expansion beyond local market. Generic inspirational corporate copy lacks owner names, local supplier references, or Madison-specific personality.