Tuli Sauna & Plunge

Ownership

Tuli is a local, woman-owned, small business. The business is owned by Emily Thompson, who moved to Madison from Racine in 2019, establishing it as an independent, Madison-resident owned operation.

Local Sourcing

No information found in search results about suppliers or sourcing practices. The business uses local natural resources (Sugar River for cold plunge, wood for fire), but sourcing of other materials and supplies is unknown.

Community Involvement

Tuli will have monthly sauna sessions at a lower price, called 'Tuli Together,' inspired by Thompson's research around equitable access to green spaces. The business emphasizes community connection and hosts sessions at the Madison chamber, but specific sponsorships or nonprofit partnerships were not documented.

Local Workforce

Limited information available about employment practices, wages, or workforce tenure. The small 10-person capacity and new business (opened August 2024) suggest limited workforce scale.

Revenue Retention

As a locally-owned, independent small business with memberships and session fees paid directly to the owner, significant revenue would stay local. However, specifics about supply chain costs and local reinvestment were not detailed.

Local Presence

Strong local signals include explicit identification as 'Madison's first permanent outdoor sauna,' woman-owned small business designation, Sugar River location reference, and personality-driven tagline. No corporate signals detected (no location selector, franchise language, or parent company references).