InteriorLOGIC, Inc.

Ownership

InteriorLOGIC is an independent, woman-owned business certified by the SBA and State of Wisconsin, founded by Madison resident Robin Stroebel who remains CEO and owner with 28+ years in the industry.

Local Sourcing

As a design firm, sourcing information is not directly available from search results, but they partner with suppliers and work on projects throughout the region.

Community Involvement

The firm demonstrates community investment through participation in design competitions, support for local projects like the VFW homeless housing renovation in Edgerton, and involvement with Madison cultural institutions like MMoCA.

Local Workforce

No negative reviews found; the firm has been operating 28+ years with professional LEED-certified team members and appears stable, though long-term tenure data is limited.

Revenue Retention

As a Madison-based design firm with headquarters there and focus on regional commercial projects, most revenue likely stays local, though they serve nationwide clients.

Local Presence

Strong local signals include Madison/WI references throughout, 35-year history tied to Wisconsin, specific local projects (Seven Acre Dairy, League of Wisconsin Municipalities, Blackhawk Church of Fitchburg), and ASID WI awards. However, corporate signals include generic boilerplate language ('seamless project integration,' 'strategic facility planning'), templated navigation structure, and lack of owner/staff names or personality-driven copy.