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Decker Supply Company, Inc.

1115 O'Neill Avenue, Madison, WI, 53704

hardware store

50 · Local-ish
Not local Local
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Ownership

The company was established by Ken Decker's son Keith and daughter-in-law Jane in the late 1970s, with Jane Decker serving as President. It represents three generations of Decker family ownership in the traffic safety business.

100/100 high confidence

Local Sourcing

The company manufactures traffic signs and safety equipment locally, but specific information about sourcing of materials and components from Wisconsin or regional suppliers versus national suppliers is not publicly available.

50/100 low confidence

Community Involvement

The company is listed as a member of the Greater Madison Chamber of Commerce, but there is no evidence of active community sponsorships, event participation, or nonprofit partnerships in available sources.

25/100 low confidence

Local Workforce

LinkedIn indicates 2-10 employees and the company mentions 'dedicated employees' in its About section. However, there are no reviews, information about wages, tenure, or employment practices visible in search results.

50/100 medium confidence

Revenue Retention

The company has annual revenue of $5-10 million with 20-49 employees, but serves national government contracts. As a small manufacturer with primarily government contracts rather than local retail, most revenue likely flows elsewhere despite local manufacturing.

25/100 medium confidence

Local Presence

The website uses generic, corporate boilerplate copy with templated product descriptions ("Not sure which product is best for your needs? Please contact us") and lacks any Madison/Wisconsin references, owner names, or personality-driven local voice. No local supplier mentions or single-location focus messaging despite having a specific Madison address.

25/100 high confidence
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