Metcalfe's Market

Ownership

SpartanNash acquired Metcalfe's Market, a three-store grocery chain in Wisconsin in 2024. While the Metcalfe brothers previously owned it as a family business for four generations, it is now corporate-owned by SpartanNash, a publicly traded company operating 144 stores.

Local Sourcing

Metcalfe's carries more than 3,500 local foods in their aisles, and local & organic ingredients in all prepared foods. The market is home to fresh baked breads and pastries from 20 local bakeries, demonstrating significant local sourcing alongside some non-local supply chain components.

Community Involvement

Brat Fest has raised nearly $2 million for local charities, founded by a previous owner. Metcalfe's has partnered for more than two decades with NBC15 and Second Harvest. In-store demos and events regularly on the calendar have helped cultivate a local community, including Earth Day celebrations and tastings on Mother's Day and graduation.

Local Workforce

Some employees have celebrated 20 years with the company, indicating low turnover for long-term staff. Glassdoor reviews give Metcalfe's an overall rating of 3.3 out of 5, with 52% of employees recommending it to a friend. Reviews note good management and flexibility, though some mention modest starting wages.

Revenue Retention

Metcalfe's Market's annual revenue is estimated to be $18M as of October 2025. As a subsidiary of publicly traded SpartanNash, significant profit likely flows to corporate shareholders, but the company maintains local operations and employment.

Local Presence

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