Studio Gear, LLC

Ownership

Robert M Wiese and Lana Wiese are co-owners of Studio Gear, and the business started locally in Madison on 6/2/1989. Bob is a Wisconsin native who founded Studio Gear in 1989.

Local Sourcing

Studio Gear sells and rents equipment from national brands rather than local suppliers. No evidence of significant local or regional sourcing was found in available sources.

Community Involvement

Founder Bob Wiese has been involved in multiple organizations including the Liscum Brothers American Legion Post, MATC advisory committee, and the Third Ward Association. Co-owner Lana Wiese has been very active in the non-profit community, serving on many boards including as Board President for the Wisconsin Women Business Initiative Corporation and the Women's Center in Waukesha.

Local Workforce

Employee Kelly reports the owners "listen to the techs" for recommendations and "invest a significant amount back into the company, always purchasing the newest and coolest gear". Staff pages show long tenure employees with positive descriptions, though limited wage data is available.

Revenue Retention

Studio Gear serves both local and national Fortune 500 companies, suggesting mixed revenue flows. Without financial data, the proportion staying local versus flowing to suppliers and parent organizations cannot be determined.

Local Presence

The website displays strong corporate signals including a multi-location setup (Milwaukee and Madison offices), careers portal, generic template-style layout, and corporate boilerplate copy. Local signals are minimal—no owner/staff names, no Madison-specific personality, and the copy is standardized corporate messaging focused on service delivery rather than community connection.