Bergstrom Automotive
One Neenah Center, 7th Floor, PO Box 549, Neenah, WI, 54957
car repair
Ownership
Bergstrom Automotive was co-founded by John Bergstrom in 1974 and he remains co-owner, chairman and chief executive officer. The company was founded by John Bergstrom and his brother Dick Bergstrom, and the brothers own the company.
Local Sourcing
No publicly available information found about Bergstrom's sourcing practices or supplier relationships. The company's supply chain appears to be primarily through national automotive manufacturers and distributors, but local sourcing details are not disclosed.
Community Involvement
For the last 13 years, Bergstrom has partnered with Make-A-Wish Wisconsin to help grant wishes to children, with over 80 kids having their wishes granted. Bergstrom's Drive for A Cure event across multiple Wisconsin cities raised $45,150 in 2025, and the company partners with Make-A-Wish, United Way of Wisconsin, and Boys & Girls Clubs.
Local Workforce
Bergstrom has an employee rating of 4.7 out of 5 stars on Glassdoor based on 762 reviews and 95% of employees would recommend the company to a friend, with ratings of 4.5 for work-life balance and 4.7 for culture. However, some reviews mention extremely toxic work environments with management relying on yelling and intimidation, indicating mixed experiences across locations.
Revenue Retention
Bergstrom is a family-owned company built on trust and integrity, suggesting profits likely stay within the family. However, no specific financial data is publicly available to determine exact revenue retention percentages or local reinvestment levels.
Local Presence
The website displays strong corporate signals including multiple location selector references ('Our Locations', '5 Locations'), franchise boilerplate language ('Part Of Bergstrom Automotive Group'), cookie-cutter template features (standardized search filters, generic 'Why Buy' messaging), and corporate policies ('Price Match Guarantee', 'Negotiation-Free Buying'). No owner/staff names, local personality, or Madison-specific references appear in the provided text beyond the location name itself.