Net Conversion

Ownership

Net Conversion is a Florida-grown, award-winning agency founded in 2007 by travel industry executives, specifically Ryan Fitzgerald and Frank Vertolli. As Orlando natives, it's a privilege for Ryan and I to make our mark on the city we love, indicating local ownership.

Local Sourcing

As a service-based marketing agency, traditional sourcing categories don't directly apply. No information available about supply chain practices or local vendor relationships.

Community Involvement

The company sponsors events like the Seventh Annual AdventHealth Golf Classic where every dollar supports life-saving care for Central Florida neighbors. They also participate in Downtown Orlando Partnership and community events.

Local Workforce

Mixed signals: Employees rate Net Conversion 3.7 out of 5 stars based on 31 anonymous reviews on Glassdoor, but Indeed reviews cite poor leadership, no respect for employees, and very high turnover. Named one of OBJ's and INC's best places to work and Florida Trend's best companies, indicating conflicting reviews.

Revenue Retention

Net Conversion manages over $300 million in media annually and is established locally in Orlando, suggesting significant local economic activity and revenue retention in the community.

Local Presence

Website exhibits almost exclusively corporate signals including generic boilerplate copy ('we're more than an agency'), industry buzzwords ('MarTech,' 'methodology'), and emphasis on scale/credentials ('top 3% of North American agencies'). No local personality, owner names, supplier references, or Orlando-specific content despite stated location.