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A Room of One’s Own

2717 Atwood Avenue, Madison

book store

80 · Hyper-Local
Not local Local
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Ownership

The store was purchased in 2018 by three partners: two employees, Gretchen Treu and Wes Lukes, as well as fantasy novelist Patrick Rothfuss, and operates as an independent bookstore with local ownership rather than a corporate entity.

75/100 high confidence

Local Sourcing

The store specializes in new and used books with no clear evidence of direct local Wisconsin suppliers, suggesting sourcing primarily through national distributors with possible some local/independent author support, but details are limited.

50/100 medium confidence

Community Involvement

The store features author talks and book readings and offers free space for community meetings and events, while also partnering with organizations such as the Wisconsin Book Festival, and organized the #BookstoresAgainstBorders campaign, donating part of their July 2019 sales to nonprofit organization Refugee and Immigrant Center for Education and Legal Services.

100/100 high confidence

Local Workforce

Store employees are paid at least $15 an hour, with health insurance and other benefits for the seven full-time staff members, and reviews suggest long tenure with employees becoming co-owners.

75/100 high confidence

Revenue Retention

The store carries around 200,000 titles, with annual sales over one million dollars, as an independent Madison-based bookstore, most revenue likely stays local rather than flowing to corporate chains.

75/100 medium confidence

Local Presence

Strong local signals throughout: specific Madison/WI address and references repeated multiple times, community event space named 'The Reading Room' hosting hyper-local groups (Abolitionist Book Club, Madison Chapter of the Lute Society, Eastside Tabletop Story Games), partnerships with local organizations (Wisconsin Abortion Fund, Central Library), and deeply community-focused programming reflecting Madison's values. No corporate signals detected whatsoever.

100/100 high confidence
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