Fresh Mart

Ownership

Owners Yashar Tairov and Saniya Tairova are Madison-area residents who built this independent family business from their first shop, Istanbul Market on Gammon Road. However, the score is 4 rather than 5 because the owners are not confirmed to be Madison natives.

Local Sourcing

The store brought international products and American brands and local producers, but they stock over 7,000 grocery products from Bulgaria, Bosnia, Turkey, Morocco, Russia, Greece, Serbia, Croatia, Dubai, Netherlands, New Zealand, Pakistan, Romania, United States, Mexico, India, Thailand, Germany, Hungary, Italy, Jamaica, Japan and many more, indicating a heavy emphasis on imported goods rather than local sourcing.

Community Involvement

No specific information found about sponsorships, nonprofit partnerships, or school ties. The store served the UW-Madison community but lacked clear evidence of deep community investment or regular event participation.

Local Workforce

The new store has around 25 employees and management included family members like their 22-year-old niece Luiza Kurbanova, whose parents work at the Fresh Mart location in Sun Prairie. No negative labor reviews found, but also no strong positive evidence of wages or long-term retention.

Revenue Retention

As an independent family business, some revenue likely stayed local, but business was slow and price increases were too hard on their budget, suggesting financial challenges that may have limited local reinvestment.

Local Presence

No website available to analyze.