Festival Foods

Ownership

In 2025, Schnuck Markets's parent company, The 1939 Group, acquired Skogen's Festival Foods, including all 42 Festival Foods stores in Wisconsin. While Festival Foods will retain its brand name and continue to operate from its Onalaska, Wisconsin headquarters as a sister company to Schnuck Markets, the company is now owned by a St. Louis-based holding company rather than the Wisconsin Skogen family.

Local Sourcing

Festival Foods' private-label products are supplied by SuperValu. While the company has historically emphasized local and fresh products, industry experts predict customers could notice changes in product selection due to differences in supply chain management between the two companies, as Schnucks and Festival Foods use different wholesalers and may cause some consolidations from their suppliers.

Community Involvement

Festival Foods sponsors the annual fireworks show in 18 Wisconsin cities and hosts the Turkey Trot in ten communities, with proceeds going to the YMCA and the Boys and Girls Clubs of America, and also sponsors the Green Bay Marathon, Lifest, and Grocers on the Green Golf Outing. Additionally, all donations stay in the communities where they are collected, currently providing food and supplies to approximately 50 Wisconsin food pantries and 35 Wisconsin animal organizations.

Local Workforce

Festival Foods became a Servant Leadership Company where associates and management alike work 'side by side' to ensure each individual has everything they need to succeed within their position. Festival Foods boosted its associate discount to 15 percent available to all associates, both full- and part-time, along with members of their immediate households. However, limited public information exists on specific wages, turnover rates, or detailed employee satisfaction metrics.

Revenue Retention

As a subsidiary of the St. Louis-based 1939 Group/Schnuck Markets, significant revenue now flows to out-of-state ownership. While the company employs more than 8,000 full- and part-time associates, specific information about how much local revenue stays in the Madison/Wisconsin community versus flowing to corporate headquarters is not publicly available.

Local Presence

While the business claims to be 'employee- and family-owned' and includes Madison/WI references and a local phone number, the website is dominated by corporate template elements (location selector, generic 'About' pages, careers portal, franchise-like service listings) with minimal personality or owner/staff names. The copy reads like boilerplate chain-store language rather than local business voice.