Fleet Feet Madison

Ownership

Jessica and Matt Anderson are owners of Fleet Feet Sports Madison & Sun Prairie, making this an independent owner-operated franchise location rather than a corporate chain.

Local Sourcing

Fleet Feet sources from national brands like Nike, Brooks, and Hoka with no evidence of regional/WI sourcing found. Shoe sourcing appears to follow corporate supply chain standards across the franchise network.

Community Involvement

Fleet Feet is involved in Madison & Sun Prairie communities by sponsoring many local running events and was awarded grant money from the Madison Area Sports Commission for youth programs. The Miler-in-Training program was created by Jessica Anderson, co-owner of Fleet Feet Madison, demonstrating deep community integration.

Local Workforce

5 people are employed at Fleet Feet Sports Madison. No negative labor reviews found and the business is owner-operated with active community engagement suggesting reasonable working conditions, though limited public information on wages/tenure.

Revenue Retention

The Fleet Feet Sports Madison annual revenue was $6 million in 2025. As an independent franchise, significant revenue likely stays local, though some fees flow to corporate headquarters and brand suppliers.

Local Presence

Mixed signals: Strong local elements include Madison/WI references, specific addresses, local phone numbers, 'since 2005' founding claim, named community events (Shamrock Shuffle), and personality-driven mission statement. However, corporate signals include franchise opportunity prominently featured, multi-location selector (Madison & Sun Prairie), corporate-style careers portal, and template-like structure that could apply to any Fleet Feet franchise location.