Brothers Main Appliance & TV
2050 South Stoughton Road, Madison
home goods store
Ownership
Founded by Red Main in 1938, Brothers Main is a locally owned business. Passed down to his sons Ron & Greg who carried on the tradition and opened up locations on the east and west side of Madison. In 2001 Ron & Greg sold the business to some longstanding employees. The independent owner status is indicated by the employee ownership transition.
Local Sourcing
Brothers Main offers a variety of in-stock appliances from leading brands like Whirlpool, GE, Maytag, Samsung, Frigidaire, Bosch, LG, Electrolux, Thermador and Speed Queen. Their extensive inventory includes kitchen, laundry and outdoor appliances. No evidence of local or regional supplier sourcing found; appear to use national brand distribution chains.
Community Involvement
No information found regarding sponsorships, event participation, or nonprofit partnerships. The business maintains a local presence but community investment documentation is absent from available sources.
Local Workforce
Reviews show mixed workforce experiences with polarized customer feedback. While some positive personal service interactions are noted, Brothers Main is highlighted by neighbors for its role as a go-to local appliance store, but delivery and service failures suggest inconsistent labor standards and quality control issues.
Revenue Retention
With locations in East and West Madison and Janesville, Brothers Main provides customers with appliances and mattresses backed by commitment to low prices and exceptional service. As a multi-location regional business, some revenue likely stays local, but no specific data on ownership structure or profit disposition is available.
Local Presence
The website displays strong corporate signals including a 'Find Your Store' location selector, generic boilerplate accessibility language with a non-local phone number (309 area code, not Madison), and no personalization, owner names, local references, or Madison-specific content. The copy is entirely template-driven and impersonal.