Soha Diamond Co.

Ownership

Soha is a first-generation Iranian-American and is continuing his family's legacy as a 10th generation jeweler. Aubree and Soha are a married team who founded and independently own the business.

Local Sourcing

Rings are crafted using only the purest, most ethical materials, like origin guaranteed diamonds, lab-grown diamonds and gemstones, and 100% recycled precious metals. However, specifics on Wisconsin or regional supplier relationships are not available; lab-grown diamonds and recycled metals show conscious sourcing but origin details are limited.

Community Involvement

Soha serves as a board member of the Midwest Jewelers Association (MJA) and as the Education Chair of the GIA's Wisconsin Alumni Association Chapter. Beyond professional associations, no evidence of sponsorships, nonprofit partnerships, or school involvement was found.

Local Workforce

Soha Diamond Co. has a 5 star rating with 622 reviews. Customer testimonials consistently praise the owners' personal care and dedication, with reviews describing them as kind, passionate, and genuinely invested in client relationships.

Revenue Retention

Online customers from outside Madison make up about 50 percent of their sales. With half of revenue coming from outside the community through their clicks-and-mortar model and national client base, most revenue likely flows out of Madison.

Local Presence

Strong local signals including Madison, WI references throughout, owner background (married team of jewelers, 10th generation jeweler, meaningful family name), single Fitchburg location focus, and personality-driven copy emphasizing personal relationships and ethical practices. Template boilerplate and repeated sections suggest some template use, but overall voice and content remain distinctly local and personal rather than corporate.