ERIK'S - Bike Board Ski

Ownership

Erik Saltvold is the founder and owner of the business, making it independently owned rather than corporate-owned or franchise-based. However, it is not verified that the founder is a Madison resident specifically, preventing a perfect score.

Local Sourcing

The business partners with national brands like Specialized, Aventon, GoCycle, Haro, Burton, K2, 686, Spyder, Volkl, Capita, Ride, and Salomon, indicating reliance on national supply chains with no evidence of significant local or regional sourcing.

Community Involvement

ERIK'S sponsors cycling teams with exclusive discounts and supports local clubs, teams, and advocacy groups to improve community access to sports, showing some community involvement but limited evidence of deep Madison-specific engagement.

Local Workforce

Employee reviews cite low pay and sub-par benefits, with management suggesting it's a "lifestyle job, not one that pays bills", though some long-tenured employees report positive experiences.

Revenue Retention

The business had $95 million in annual revenue in 2026 and employs 116 people across multiple states, suggesting most revenue flows out of Madison to the Minneapolis headquarters and multistate operations.

Local Presence

The website is dominated by corporate e-commerce template boilerplate with extensive categorical product navigation, zero personality-driven copy, no staff names or local references, and no mention of Madison/Wisconsin beyond the location tag. The structure is a standard Shopify-style catalog with no local differentiation.