Upshift

Ownership

Lindsay Leno, owner of UpShift women's clothing store, started the clothing exchange business in the summer of 2011 out of the basement of an apartment building she and her husband own. The business is an independent operation founded and owned by a Madison resident.

Local Sourcing

The store is 100% local and its inventory is 100% sustainable, with all garments and accessories being used goods brought in directly from customers. All inventory originates from the local Madison community.

Community Involvement

The store donates to local charities and thrift stores at least twice a week and is a workspace for MATC Fashion students. The owner also hosts fashion events locally, showing regular community engagement.

Local Workforce

Online reviews describe "amazing, kind staff" and indicate the owner hired interns and applied for grants to pay them. However, limited information available about wages, long-term employment, or formal employee benefits.

Revenue Retention

The store is described as Madison, Wisconsin's only clothing exchange boutique that is 100% local. Revenue stays within the community through the owner's reinvestment in the local space and supporting local fashion programs.

Local Presence

No website available to analyze.