Schmidt's Auto Inc

Ownership

Founded in 1937 by Norbert and Viola Schmidt, with ownership passed to their grandsons Michael and John Schmidt, making this a three-generation family business currently operated by Madison residents.

Local Sourcing

Limited public information available about supplier sourcing practices. The company stocks engines, transmissions, rear ends, body and interior parts, glass, wheels, tires and accessories, but no details found about regional versus national sourcing.

Community Involvement

City of Madison Preferred Tower serving Dane County and company received 'best of Madison' recognition in 2023. Clear municipal partnership but broader community tie depth unclear.

Local Workforce

Reviews are mixed with positive mentions of quick response and professional service, but also complaints about staff rudeness and stress. Company actively recruits for towing and salvage divisions and is an Affirmative Action Equal Opportunity Employer, suggesting commitment to fair hiring.

Revenue Retention

Privately held company based in Madison with 11-50 employees and four regional locations. As an independent family business serving the local market, significant revenue likely stays local rather than flowing to corporate headquarters.

Local Presence

Strong local signals include Madison/WI phone numbers, 85-year local history, staff name (Mark Hill), and single-location focus. However, corporate signals like 'Careers' portal, generic template structure, and boilerplate copy about reliability/experience reduce the local feel.