Diakonos Design Studio

Ownership

The business is owned by the Guzman family, with founder Becky Guzman at the core. Owners Becky and Ed Guzman met in 1986 while working together in Madison, establishing this as independent, locally-owned and operated.

Local Sourcing

The store has special focus on locally made unique beads in clay, pewter, brass and copper, though they also carry rare antique beads from around the world and Fair Trade Kazuri beads from Nairobi, Kenya. This indicates substantial local sourcing mixed with some global/fair trade sourcing.

Community Involvement

Diakonos Designs is the sole distributor of customized art beads and jewelry created by the Stoughton Area Youth Center, and through the Stoughton High School Transition and Job Development Program, the Guzmans hired Cullen Link to string bracelets, with him stringing 200 "10 Good Deeds" bracelets for an event. The business demonstrates deep community ties through program partnerships and events.

Local Workforce

The owners are known for genuine warmth and providing exceptional customer service, and the entire staff are described as very helpful and knowledgeable. While positive reviews indicate good treatment, specific wage data is unavailable.

Revenue Retention

The business had $4 million in annual revenue in 2025, and the company has eight other wholesale retail locations in Minnesota and Wisconsin, suggesting that while some revenue leaves the community through wholesale distribution, significant revenue stays local given the owner presence and downtown location.

Local Presence

No website available to analyze.