Booth 121

Ownership

Booth 121 is owned by Leah Robertson and managed as a Limited Liability Company (LLC), with her sister-in-law Rebecca Aide managing the business side. The owners are Madison-area residents who founded and operate the business directly.

Local Sourcing

Booth 121 stocks upcycled furniture, home decor, accessories and other locally made goods, and much of the handmade merchandise is created by Dane County artists. The store first opened with 18 artists on consignment and now has 97, ranging from a police officer to homemakers to teachers.

Community Involvement

Reviews note that the female owners 'always support the community they serve' and the specialty retail store features locally-sourced goods. While the store clearly invests in the local artist community through its consignment model, specific nonprofit or school sponsorships are not detailed in available sources.

Local Workforce

A co-owner helped customers at checkout and was friendly and social, and customers consistently commend the friendly and helpful nature of both staff and owners. Overall positive reviews suggest good customer-employee relationships, though specific wage or tenure information is not available.

Revenue Retention

After two years, the store's sales were up 222% over the same period of time the year before, and Booth 121 offers artists 65% of product sales and pays on time, on the 10th of each month. As an independent local business, revenue appears to remain in the community.

Local Presence

Strong local signals include single Monona location with specific address repeated throughout, local phone number (608 area code), personalized business name 'booth121', and unique positioning as 'upcycled specialty retail store' with personality-driven copy. Minimal corporate signals present—only generic web footer credit to JMC Business Solutions.