Gilbertson C B Store
N498 County Road C, De Forest, WI, 53532
store
Ownership
The store was founded by the Gilbertson family in 1894 and remains owned by Ken Gilbertson, who is a multi-generational resident with deep local ties. Ken worked at the store his entire life and was born there, indicating strong local ownership rather than corporate or franchise structure.
Local Sourcing
The store sources some local products, such as fresh peaches from Creek Bed Farmacy, and carries Wisconsin cheese and other regional items. However, complete sourcing information is unavailable, so it likely represents a mix of local and non-local suppliers.
Community Involvement
The store is deeply embedded in the community as a beloved gathering place for 130 years, hosting events like monthly 'stinky cheese day' and even weddings. Loyal customers, many local farmers, frequently visit and the owner is known for his welcoming nature and strong relationships with regulars.
Local Workforce
Customer reviews describe the owner Kenny as invariably helpful, friendly, and well-liked by the community. However, limited information exists about broader workforce practices, wages, or employee tenure beyond the owner himself.
Revenue Retention
As an independently owned local business without corporate chains or external investors, the revenue stays within the local community. The business has sustained itself for 130 years through loyal local customer relationships, indicating revenue circulation within the regional economy.
Local Presence
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