Sergenian's Floor Coverings - Residential Showroom

Ownership

Sergenian's is a four-generation family business with Tom Sergenian, his sons Nicholas and Lucas, and nephew Wesley Endres currently involved. Tom Sergenian, the president and CEO, emphasized "We're very proud to be a locally owned business".

Local Sourcing

Sergenian's offers flooring products from Turkey, China and other countries, ranging from vinyl to customized stone tiles and $15,000 Oriental rugs. The business sources primarily from national/international manufacturers rather than local suppliers.

Community Involvement

Jim Garner was inducted into the InBusiness Hall of Fame for sustainability initiatives and has served on various boards including the South Metropolitan Planning Council, where he spearheaded Park Street's revitalization and the Todd Drive-Beltline project. Sergenian's teamed with UW Housing to divert nearly 20,000 lbs of dorm carpet from landfills, with collection sites throughout campus.

Local Workforce

Many employees have been with the business for decades and develop friendships, including long-term employees that Tom Sergenian described as more than just coworkers. However, Indeed reviews mention bad management and terrible communication among employees, creating a mixed signal on labor practices.

Revenue Retention

Sergenian's annual revenue was $25.8 million in 2026. As an independent, family-owned business reinvesting in local operations (showroom remodels, distribution center in Madison), significant revenue likely stays local, though some portion flows to national suppliers and manufacturers.

Local Presence

Despite strong local signals like 'flooring Madison since 1930,' specific Madison address, and local phone number, the footer reveals 'Flooring America' parent company ownership and copyright, which is a major corporate signal indicating this is a franchisee using corporate boilerplate template.