Coyle Carpet One Floor & Home

Ownership

The company is currently owned by family members Tom Coyle and Dan Coyle (third-generation), who are purchasing it from their fathers. While the business joined the Carpet One cooperative in 1987, it remains independently owned—it is a cooperative member (not a franchise) where it maintains local and independent identity.

Local Sourcing

As a cooperative member, Coyle gains buying power from the largest floorcovering buying group in North America. While products are primarily sourced through the national cooperative network, there's no evidence of local or regional supplier partnerships beyond the cooperative structure.

Community Involvement

The company continues its seven-decade connection with the Greater Madison community by supporting local arms of organizations like the Juvenile Diabetes Research Foundation and St. Vincent De Paul with financial and in-kind donations. This demonstrates sustained community engagement beyond minimal involvement.

Local Workforce

Many employees have been with Coyle for more than 20 years and some for more than 30 years. The company is rated 4.7 out of 5 overall, and customer reviews consistently praise staff expertise and professionalism. Long tenure and positive reviews indicate good employment practices.

Revenue Retention

As a cooperative member, operating profits from affiliated companies are sent back out to shareholders based on purchase percentage. Revenue stays partially local through the cooperative model, but cooperatives typically return ~$43 per $100 to local community versus $13 for chains, placing this in mixed territory.

Local Presence

Strong local signals include Madison/WI references, named staff members (Logan, Melissa, Dan, Nina Kirch, Kate), single-location focus, local phone number (608-509-9437), and a family history reference (parents used Coyle in 1972). However, corporate signals are present in the franchise branding ('Carpet One'), templated product category descriptions, generic taglines ('Here to WOW you'), and standardized features like the 'Beautiful Guarantee' and financing programs that feel chain-wide.