Float Madison

Ownership

Founder Greg initiated the idea of Float Madison in 2011 and has been passionate about bringing floatation therapy to his community in Madison. The owner Greg has done most of the work himself, including marketing, painting, interior design, web design and running the studio, confirming independent Madison-resident ownership.

Local Sourcing

No public information available about Float Madison's supply chain or sourcing practices. The business primarily uses specialized floatation equipment (tanks filled with epsom salt), but vendor origins are not disclosed.

Community Involvement

Float Madison offers student, educator, law enforcement officer, EMT, and military/veteran discount rates, showing some community investment. Float Madison has been featured in Capital Times, WORT Radio, In Business, The Badger Herald, Channel 57, and more, indicating local media presence, though specific nonprofit partnerships or deep community ties are not documented.

Local Workforce

The staff are professional and friendly with the owner being incredibly knowledgeable and the facility being clean, well-thought out based on reviews. However, no public employment data about wages, benefits, or long-term tenure is available.

Revenue Retention

Griffin secured a $100,000 loan from the Wisconsin Women's Business Initiative Corporation, showing reliance on local financing. As a small independent business with no parent company, revenue primarily stays in the local Madison economy, though the degree depends on supplier locations.

Local Presence

Strong local signals including owner name (Greg Griffin), specific Madison address and Wisconsin references, local phone number, single-location focus, and personality-driven copy about the community. Minimal corporate signals—no location selector, franchise language, or parent company references.