Inner Fire Yoga

Ownership

Marit Sathrum is the owner and director of Inner Fire Yoga, and she decided to move back to Wisconsin to raise her son and opened her premiere yoga studio on Madison's University Avenue using money loaned from multiple credit cards. The business was founded by and is owned by a Madison resident.

Local Sourcing

Limited information available about where the studio sources supplies and equipment. The studio features cork floors and was built with green principles, suggesting some attention to sustainable/local sourcing, but no detailed information on supplier sourcing practices.

Community Involvement

Since day one Inner Fire Yoga has been committed to serving the Madison area community with an authentic yoga experience, and it is recognized by local accolades like ISTHMUS MAD FAVES and Madison Magazine's Best of Madison. The business offers teacher training programs and has deep roots in the community, though specific nonprofit partnerships or sponsorship details are limited.

Local Workforce

Customer feedback highlights consistent praise for the welcoming atmosphere and skilled instruction, with reviewers noting supportive community environment and acceptance among fellow practitioners. Positive reviews about staff and instructors suggest good workforce practices, though specific wage or tenure information is unavailable.

Revenue Retention

As an independently-owned local business that reinvests in its operations, most revenue likely stays in the Madison community through local salaries, rent, and reinvestment in facilities. The business maintains state-of-the-art facilities built out in 2019 with two yoga rooms, natural cork flooring, and exceptional Yoga Teachers, indicating significant local reinvestment.

Local Presence

Strong local signals include Madison/WI references, two named Madison locations (West Madison, East Madison), and multiple local awards (Isthmus Mad Faves, Madison Magazine's Best of Madison). However, corporate signals appear in the templated structure, cookie-cutter yoga benefits list, and lack of owner/staff names or personality-driven copy.