BMW of Madison

Ownership

Zimbrick BMW is a family owned business who has been active in the community for over 50 years. The business is independently owned by the Zimbrick family with no corporate chain or PE backing, though it operates as part of a larger family-controlled multi-franchise group rather than a single-owner independent.

Local Sourcing

The business utilizes the latest BMW parts and uses standard BMW supply chains. As an authorized BMW dealership, it must source vehicles and parts directly from BMW's corporate supply chain with no flexibility for local sourcing.

Community Involvement

Zimbrick continues to pay that civic rent forward through in-kind and financial donations, employee volunteerism, enduring nonprofit partnerships and is recognized as one of the top 5 givers in Dane County. They partner with youth apprenticeship programs, the American Heart Association, and Middleton Outreach Ministry.

Local Workforce

BMW of Madison has a 4.7 star rating with 1,969 reviews. Staff longevity is notable with customers able to work with the same sales or service person for years. Multiple positive employee reviews and testimonials indicate stable, well-regarded workforce practices.

Revenue Retention

As an authorized BMW dealership, most revenue flows to BMW corporate and supplier networks. While it is locally family-owned with 16 dealership locations and 20 service centers, the majority of vehicle sales revenue and parts sourcing benefits flow outside Madison to BMW's parent company and global supply chains.

Local Presence

The site is dominated by corporate franchise boilerplate with heavy use of template language, standardized navigation menus, and generic BMW corporate programs (College Graduate, Military). While the Madison address and local phone number are present, they're overshadowed by repetitive corporate structure, no staff/owner names, no local personality, and no Madison-specific references beyond the location.