New Glarus Brewing Company

Ownership

New Glarus Brewing Company is independently owned and operated as a family-run business by co-founders Deb Carey, who serves as President, and Dan Carey, the Master Brewer. In 2015, the company officially transitioned to an Employee Stock Ownership Plan (ESOP), meaning that each employee at the brewing company is also a part-owner.

Local Sourcing

New Glarus locally sources all of its ingredients, and sells exclusively within state lines. The brand's aluminium cans are made in Jefferson, its glass bottles are produced in Berlin, labels are shipped from LaCrosse, and supplemental packaging is sourced from a manufacturer in Wausau.

Community Involvement

Only in Wisconsin Giving, the philanthropic arm of New Glarus Brewing Company, supports organizations that enable people to lead healthy and rewarding lives throughout Wisconsin, with emphasis on New Glarus and Green County. The company organizes their tours that encourage tourists to visit other businesses in the village. Because they go up there, they take the tour, they get a token to bring into any of the businesses in town to get a free beer.

Local Workforce

In 2015, the company officially transitioned to an Employee Stock Ownership Plan (ESOP), meaning that each employee at the brewing company is also a part-owner. In addition to participating in New Glarus's ESOP, all employees are also provided with full health insurance coverage and 401(k) benefits. Reviews show positive feedback on benefits, though some cite high stress and demanding management expectations.

Revenue Retention

The Green County, Wisconsin Economic Development Corporation says the brewery has a direct and indirect economic impact of about $40 million a year. They've made a shitload of money because they've managed their local market. You make more money when you sell it at home. All revenue stays within Wisconsin through local-only distribution and purchasing.

Local Presence

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