Bergstrom Luxury Imports South - Madison Lexus

Ownership

The company was founded by John F. Bergstrom and his brother Richard A. Bergstrom and remains family-owned, though it is a multi-location automotive group with 40+ dealerships rather than individually Madison-resident owned.

Local Sourcing

As a luxury automotive dealership, the business operates within corporate Lexus supply chains for vehicles and parts; no evidence of local sourcing was found in available materials.

Community Involvement

Bergstrom has been recognized for annually donating 25% of its profits to support the communities where they have businesses, and the Madison location participates in Drive For A Cure fundraising events.

Local Workforce

Employees rate Bergstrom Automotive 4.7 out of 5 stars on Glassdoor with 95% recommending it as a place to work, and the company does a great job retaining employees.

Revenue Retention

As a corporate dealership chain owned by Bergstrom Automotive based in Neenah, most revenue flows to the parent company rather than staying in Madison; however, the company employs 2,500+ teammates statewide including at the Madison location.

Local Presence

The website relies heavily on corporate boilerplate template language with repeated navigation menus, generic Lexus brand messaging, and standardized dealership sections (Finance, Service, Careers portal). While it includes Madison/WI location references and local phone numbers, these appear in a generic dealer framework with no personality, staff names, local supplier mentions, or single-location focus evident in the text.