Naf Naf Grill
555 State Street, Madison, WI, 53703
restaurant
Ownership
Naf Naf received an investment from Atlanta-based Roark Capital in 2015, and though Naf Naf and an investor group later acquired the entire minority ownership previously held by Roark Capital, the company operates as a national franchise model with 21 corporate stores in 4 different markets alongside franchised locations.
Local Sourcing
The chain sources many ingredients internationally to maintain authenticity, importing spices from the Middle East and sourcing pickles and eggplants from the Middle East. Naf Naf has a national supply chain agreement that allows them to offer the exact same ingredients across all locations, indicating a centralized corporate supply chain rather than local sourcing.
Community Involvement
Naf Naf partnered with Gift A Meal, a platform committed to addressing local hunger in the communities where Naf Naf restaurants operate, with every customer photo triggering a donation to a local food bank. Naf Naf offers fundraisers to support local public schools, nonprofits and charities, though most national initiatives focus on broad partnerships rather than deep Madison-specific ties.
Local Workforce
Naf Naf Grill employees attributed a compensation and benefits rating of 2.6/5 stars to their company. Employee reviews cite being underpaid, asked to do extra work without raises, with no pay increases after 2 years, suggesting problematic labor practices and high turnover.
Revenue Retention
As a national franchise-based business with 39 locations across eight states, most revenue flows to corporate headquarters in Chicago and to individual franchisees rather than staying in Madison, where this location operates under franchise ownership.
Local Presence
This is clearly a multi-location corporate chain with prominent 'Locations' navigation, 'Franchising' section, and national expansion announcements. The website uses template-style copy with no Madison references, owner names, local supplier mentions, or single-location personality despite being listed at a specific Madison address.