Wisconsin Brewing Company

Ownership

Wisconsin Brewing Company was started by brothers Carl and Mark Nolen and Brewmaster Kirby Nelson, three Wisconsin born-and-raised regular guys. The company is independently owned and operates as a locally-managed brewery without corporate backing or franchise structure.

Local Sourcing

The brewery makes beers with Wisconsin barley and wisconsin-grown hops (Columbus, Cascade, Chinook, Sterling varieties), indicating significant local sourcing. However, complete sourcing details for all ingredients are not publicly available.

Community Involvement

The brewery offers free outdoor concerts every Friday night from May through September and hosts a Winter Farmer's Market featuring local growers, makers, artisans, and food producers. These demonstrate significant community investment, though broader nonprofit sponsorship details were not found.

Local Workforce

No specific Glassdoor reviews or employee feedback were found for Wisconsin Brewing Company specifically, making it difficult to assess compensation, benefits, or workplace culture. Job postings indicate they are actively hiring.

Revenue Retention

As an independent brewery operating locally with a taproom in Verona, significant revenue likely stays in the community. However, the company joined a beer distributor network (Frank Beer/Wisconsin Beverage Network), meaning some revenue flows through distribution channels, creating a mixed local/non-local revenue picture.

Local Presence

Strong local signals including specific Verona location, named local suppliers reference, personality-driven copy about brewery history and named beer brands, and single-location focus. Minimal corporate signals present.