bad dog frida

Ownership

Owner Noel Johnson acquired the store from previous owners Sue and Carmen who were retiring. Founded in 2006, the store is proudly independent and local, indicating independent owner control without corporate backing.

Local Sourcing

The store carries locally made treats and chews, and carries brands including Fromm (WI) and Stella & Chewy's (WI). Owner prioritizes quality products made in the U.S. by companies that care about sustainability and living wages, showing deliberate sourcing practices though not exclusively local.

Community Involvement

The store is involved with a lot of rescues, and most of their events are fundraisers benefiting rescues. Bad dog frida partners with four local rescues and hosts monthly fundraiser events like nail trims and trainer sessions, demonstrating deep community ties.

Local Workforce

Customer reviews mention owners were "great-- helpful without being overwhelming and really appreciative of our business". Staff are described as knowledgeable and friendly with personalized recommendations, though specific wage/tenure information is not available.

Revenue Retention

The independent pet supply shop has become a community hub with same-day local delivery within 5 miles, suggesting revenue stays largely local. As an independent LLC without external ownership, most profits likely remain in the community, though precise financial data is unavailable.

Local Presence

Strong local signals throughout: explicitly states 'proudly independent and local' (founded 2006), uses local Madison phone number (608-442-6868), references specific Madison venues (Barrymore Theater) and local rescues, offers hyper-local delivery (5 miles), and features personalized events and community engagement without any corporate boilerplate or multi-location indicators.