Sergenian's Floor Coverings
3812 Kipp Street, Madison, WI, 53718
furniture store
Ownership
Sergenian's Floor Coverings is a fifth-generation family-owned business. The fourth generation of business leaders includes Tom's sons, Nick and Luke Sergenian, and his nephew, Wesley Endres.
Local Sourcing
As a member of StarNet, the company works with manufacturers to provide an extensive selection of products. The company offers flooring products from Turkey, China and other countries, ranging from vinyl to Oriental rugs.
Community Involvement
Sergenian's started Wisconsin's first carpet reclamation program, diverting over 25 million pounds of carpet and padding from local landfills. They won awards in the 2005 StarNet Design Awards competition, including the grand prize for their work at the Overture Center for the Performing Arts.
Local Workforce
The company celebrates employee milestones like Carman Maly's 20 years of service and Bob Steinberg's 23-year tenure. However, employee reviews mention bad management and communication issues.
Revenue Retention
The company has about $14 million in annual revenue. As a locally-owned, independent business reinvesting in Madison expansion including moving its distribution center to an upgraded facility in Madison in 2016, most revenue likely stays local, though specifics are limited.
Local Presence
Strong local signals include the business name 'Sergenian's' with owner identity, specific Madison/WI references ('flooring Madison since 1930'), local phone number (608-721-6894), and single-location focus. However, corporate signals appear in the template structure, 'Careers' portal link, generic product category copy, and standardized service descriptions that lack personality or local supplier mentions.