VIDA Aesthetics

Ownership

VIDA Aesthetics is independently owned and founded by Lali Rodriguez, a Madison-area nurse who started the business three years ago. She is actively involved in the business as the owner and lead aesthetic nurse injector.

Local Sourcing

The business uses national brand products (Botox, Dysport, Juvederm, Restylane, Sculptra) and medical equipment (Moxi Laser, Candela GentleMax Pro Plus, SkinPen), with no evidence of local sourcing or suppliers mentioned.

Community Involvement

VIDA is a member of the Greater Madison Chamber of Commerce and has won Best of Madison awards two years in a row, showing some community recognition. However, there is no evidence of nonprofit sponsorships, school involvement, or other deep community investments.

Local Workforce

The business maintains nearly 100% client retention and consistently receives positive reviews praising staff professionalism, kindness, and expertise. The team comprises registered nurses and aestheticians with significant cumulative experience, suggesting good employment conditions.

Revenue Retention

As an independently-owned business, more revenue likely stays local compared to franchises, but without financial data, it's unclear how much profit is retained versus distributed or reinvested.

Local Presence

Strong local signals include named staff members (Lali Rodriguez, Heidi Nelson, etc.), Madison/Wisconsin community references (Verona, Madison, Middleton), local phone number, and 'Best of Madison' award mention. Minimal corporate signals present.